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Bajaj to launch four-wheel vehicle but it's not a car

March 12, 2014, 12:32 am

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It's got four wheels and seatbelts, but Bajaj Auto, the creator of India's first quadricycle, would rather you didn't call it a car. Bajaj Auto is marketing the RE60 as a more stable and comfortable alternative to the three-wheeled autorickshaws ubiquitous on India's roads even though it looks like a small hatchback car and is expected to cost less.

It's got four wheels and seatbelts, but Bajaj Auto, the creator of India's first quadricycle, would rather you didn't call it a car. Bajaj Auto is marketing the RE60 as a more stable and comfortable alternative to the three-wheeled autorickshaws ubiquitous on India's roads even though it looks like a small hatchback car and is expected to cost less.

Weight, top speed and other specifications, including safety standards, mean the RE60 will not be classified as a car. But that didn't stop executives from top automakers such as Tata Motors from comparing it to a car and finding its safety features come up short.

Weight, top speed and other specifications, including safety standards, mean the RE60 will not be classified as a car. But that didn't stop executives from top automakers such as Tata Motors from comparing it to a car and finding its safety features come up short.

Rajiv Bajaj, the company's managing director, insists the RE60 is neither a car nor an autorickshaw. The government is even creating a new classification category for the vehicle, which is expected to be launched within months.

Rajiv Bajaj, the company's managing director, insists the RE60 is neither a car nor an autorickshaw. The government is even creating a new classification category for the vehicle, which is expected to be launched within months.

"In every market that a three-wheeler is available the quadricycle should be relevant,"Bajaj told Reuters in a phone interview. "Because at the end of the day it provides a very logical upgrade from a three-wheeler for people who want to pay a little more and want to have the comfort and safety of four wheels, four doors, a roof and seatbelts," he said.

"In every market that a three-wheeler is available the quadricycle should be relevant," Bajaj told Reuters in a phone interview. "Because at the end of the day it provides a very logical upgrade from a three-wheeler for people who want to pay a little more and want to have the comfort and safety of four wheels, four doors, a roof and seatbelts," he said.

The company is the world's largest autorickshaw maker and India's second largest motorcycle maker, and sales of both these vehicles have decelerated over the last two years, hit by falling demand in a slowing economy.

The company is the world's largest autorickshaw maker and India's second largest motorcycle maker, and sales of both these vehicles have decelerated over the last two years, hit by falling demand in a slowing economy.

The RE60 is part of a long-term expansion strategy by Bajaj to boost sales growth at home and abroad.

The RE60 is part of a long-term expansion strategy by Bajaj to boost sales growth at home and abroad.

Bajaj's three-wheeler sales fell 6 percent in the 2012/13 financial year compared to a 17 percent increase in the previous year and a 28 percent rise in 2010/11.

Bajaj's three-wheeler sales fell 6 percent in the 2012/13 financial year compared to a 17 percent increase in the previous year and a 28 percent rise in 2010/11.

Exports of motorbikes and autorickshaws account for more than a third of Bajaj's sales. The company counts Mahindra and Mahindra Ltd , TVS Motor Company Ltd and Italy's Piaggio as competitors in the three-wheeler segment.

Exports of motorbikes and autorickshaws account for more than a third of Bajaj's sales. The company counts Mahindra and Mahindra Ltd , TVS Motor Company Ltd and Italy's Piaggio as competitors in the three-wheeler segment.

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